Getting a genuine job as a digital marketing intern in a reputable business is another quick approach to expand your knowledge and experience.
- This is a highly recommended course since it will teach you the inner workings of a contemporary digital marketing agency. You may then use some of their best practices to your own business or as a digital marketing specialist working for another company.
- It will be more challenging to launch a freelance digital marketing job without prior corporate work experience because you will have to learn everything from the ground up.
- What is Digital Marketing?
- Why Digital Marketing required ?
- Key Concept of Digital Marketing
- Benefits of Digital
- Who’s using digital marketing?
- In bound and outbound marketing
- Future of digital marketing
- What is a search engine?
- Types of search engine
- How does the search engine work?
- Tools required in digital marketing
- What is advertising?
- What is AdWords?
- Case Study of Digital Marketing
- Career scope in Digital Marketing
- What is domain and subdomain?
- How to choose domain name?
- What is protocol and IP address?
- Webhosting and Types of Hosting
- Cost of Domain
- What is SSL and Certification?
- Importance of Page Authority and Domain Authority
- When sites goes down what can be done?
- Why website design and development?
- Different types of Website?
- Purpose of Crating Website
- How to create Web page?
- Web page vs Website
- Blog vs website
- How to make responsive and user friendly website?
- Static and Dynamic Website
- Basics of HTML, CSS, and JavaScript
- What is Template ?
- Build your own website.
- Understanding WordPress and its functioning?
- Features of WordPress
- Advantages and disadvantages of WordPress
- How to Install WordPress?
- Editing the page and changing the site title
- Add and edit a menu/Blog page design/Adding a image or video to your website
- Add social sharing buttons
- Working with dashboard
- What are Plugins?
- What is the widget?
- Creation of Pages and Menus
- The importance of the homepage
- Terms, Privacy, and Disclaimers
- Difference between Posts and Pages
- Google analytic
- What is Automation?
- How to Automate?
- Tools to Automate Social
- Social Media Reporting and Analyst
- Can and Can’t Automate
- Introduction to Email Marketing
- Building an email list
- Creating Template and email campaigns
- Email automation and segmentation
- Email Guideline
- Introduction to Content Marketing
- What kind of content?
- Developing a content strategy
- Creating and publishing high-quality content
- Content distribution and promotion
- Why Video Marketing?
- Creating and editing videos
- Video marketing on different platforms
- Video metrics and analysis
- Crating Creatives
- Editing Image
- Marking Ads with Canva
- Understanding of Google Search Console
- Using Google Search Console to Increase Traffic
- Crawl Stats Vs Crawl Error
- Removing Spam Back links from Website
- Index Pages in Google Search Console
- Introduction to Google Algorithm
- Types of Google Algorithms
- How Algorithms works
- Major Google Algorithm Changes and Penalties
- Introduction to Mobile Marketing
- Mobile website design and development
- Mobile apps and app store optimization
- SMS and MMS marketing
- Mobile advertising
- Google Analytic and other Analytic tools
- Understanding of website traffic and its behavior
- Reporting and data visualization
- Content Calendar
- Social Media Assignment
- Google Ads assignment